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Events Details

5th African Football Executive Confex 2017 (AFEX)
2017 Dates To Be Announced | Johannesburg, South Africa

The Event


The key goal of 5th annual African Football Executive Confex 2017  - AFEX - will be to showcase the opportunities that exist within the sport for football and corporate sponsor executives and how to move beyond potential and opportunity into economic benefits for the various stakeholders in the game – sponsors, confederations, associations, clubs and other key components of football business.

The inaugural, African Football Executive Confex was held in Accra, Ghana (26-27 May 2011).
In attendance were 120 high level international football and business executives. Following on from that event, the 2nd annual African Football Executive Confex took place in Johannesburg, South Africa 2012 and was attended by 250 high level football and business executives from Africa and beyond. Countries represented included Argentina, Botswana, DRC, Ghana, Ivory Coast, Kenya, Lesotho, Malawi, Mozambique, Netherlands, Nigeria, Qatar, Sierra Leone, South Africa, Spain, Sudan, Switzerland, Tanzania, Togo, Uganda, United Kingdom, Zambia and Zimbabwe.

It is our expectation that the 2017 edition will surpass previous performance in terms of programme quality and attendance.

Speakers at the last edition of AFEX included:

  • Dr. Robin Petersen CEO South African Football Association
  • Mohammed Hanzab President International Centre for Sport Security
  • Margaret Byrne CEO Sunderland AFC
  • Gert Oosthuizen Honourable Deputy Minister Department of Sport and Recreation South Africa National Government
  • Ashford Mamelodi Development Officer for Southern Africa FIFA
  • Bruce Bundrant Head of Partnerships Liverpool Football Club (UK)
  • Stan Matthews CEO Premier Soccer League (South Africa)
  • Dr. Molefi Nathaniel Oliphant Honorary Life President, SAFA Vice-President & Executive Member, Confederation of African Football (CAF)

African Football Executive Confex will further establish itself as a key event in the African football calendar. It is the continent’s premier football business PLATFORM, linking senior executives to both African and International Clubs, Leagues, Federations, Brands & Sports Agencies - coming together to learn, network and facilitate business.


Conference at AFEX 2017

There will incisive presentations from internationally renowned sports and business experts at 5th annual African Football Executive Confex 2016. Key themes will focus on football business development on the continent, key partnership and guaranteeing return on investment in your football business. The Confex aims to enable attendees achieve excellence in the business of football in Africa!


Exhibition at AFEX 2017

Our exhibition provides access to clubs, football sponsors, sports equipment manufacturers, government departments and football regulatory authorities active in the fast growing African football arena and seeking business and partnership opportunities in the space.

• There will be a clear focus on African football development
• Registered and pre qualified Conex delegates to ensure exhibitors have the full and undivided attention
• There will be a focus on maintaining existing and creating new business relationships at the exhibition at 5th annual AFEX
• Face to face business opportunities for exhibitors and AFEX attendees

Exhibitors will reflect the Key Elements & Theme of AFEX, including organisations that represent the following areas:

Business of African football
football clubs
Industry stakeholders
Sports marketing companies & football investors / sponsors
Brand development 
Commercialisation practices
Player management & development
Technical aspects


Who Will Attend AFEX 2017?

Organised by the Pinnacle Sports & Events Management UK AFEX will have in attendance senior football representatives from Africa and around the world and also from global media and corporate organisations. These executives will be from African and international clubs, Leagues, Federations, media, government and commercial brands

Typical job titles include:
• Secretary General
• Minister
• Chief Executive Officer
• Chief Marketing Officer
• Chief Commercial Officer
• General Manager
• Sporting Director
• Marketing Director
• Sponsorship Director
• Director of Football
• Merchandising Director
• Head of Industry and Strategic Partnerships


For more information about AFEX 2017 please email or ring +44 (0) 208 657 4062